Football season is friend season... Kicking off Super Bowl 2018 with a British Urban twist we see rapper / vocalist Mikill Pane sharing the good vibes with all the characters around the block... Featuring a host of players, musicians, and street-wear influencers such as Jay Ajayi, Osi Umenyiora, Edwin De La Renta, Mickey Lightfoot, Lowki, Kevin Philemon, Mista Silva etc. Shot over the course of a single day in North London - the brief was to position NFL merchandise alongside other sports-wear goods synonymous with streetwear and raise awareness for the Super Bowl kick off in the U.K. Concept, Written and Directed by Ehsan B Producer by Eolande Diaz DoP Marcus Autelli Second Unit Dop Tommi Terminet Art Direction Caspar Phillips & Paulina Rzeszowska 1st Ad Ty Hack Edit by Phil Currie @ Stitch Music by Aron Levi Colourist Yoomin Lee @ Jogger Studios Styling Robbie Canale Sound Mix by Jake Ashwell @ 750mph Lead Role Mikill Pane